Strategies and Goals for Mission Delivery
We use six well-defined strategies to achieve our mission of inspiring people to care for nature:
• Grow inclusive communities of nature supporters through our centers, sanctuaries, and events.
• Create and encourage model habitats that benefit wildlife, particularly birds and native species.
• Use science and observations to inform and prioritize conservation actions.
• Deliver educational programs, activities, and media that inspire people to care for nature.
• Advance practices and policies that preserve habitat, wildlife, and biodiversity.
• Collaborate with a network of partners to extend our knowledge, reach, and impact.
Across each of these strategies we set goals to positively impact people, habitat, and species. Over the next, we strive to meet the goals below
People Goal
- Train 1,500 teachers to the benefit of 55,000 students
- Welcome 35,500 people to our various migration watches
- Engage 15,000,000 people through our digital platforms
- Connect with 18,000 people through our programs and inspire over 2,900 participants at our major events
- Publish at least 20 technical papers or reports to drive conservation action
- Complete 3 major capital projects to make our nature centers more welcoming
Habitat Goal
- Actively manage and conserve over 3,300 acres
- Distribute over 4,700 native plants for use on private property
- Develop 20 habitat management plans implemented across 250 acres
- Complete more than 20 technical presentations to empower other to manage habitat to increase ecosystem services
Species Goal
- Continuous data collection and dissemination across our 12 long-term monitoring projects
- Tag and monitor 2500 monarch butterflies
- Band and monitor more than 12,500 birds
- Collect and transport for care 1300 birds that collide with buildings
- Take 6 policy actions to benefit species
Our Vision for Inclusivity
New Jersey Audubon is committed to a New Jersey where people and nature flourish – making nature welcoming, safe, inclusive, and accessible to all people through an equitable and just approach to conservation.
How We Work
We will achieve these goals by deploying a set of core strategies across a suite of landscapes where we will track specific metrics. Taken together this provides the clarity of how we work and where we work. Our core strategies are:
Education and Outreach
We provide a wide array of conservation and nature-based recreation programs to New Jersey residents, visitors, and organizational members where they live, work and play while also welcoming members and the public to a network of nature centers, sanctuaries and strategic conservation projects. We work with a diverse set of constituents including individuals, teachers, state and federal agencies, academia, youth-serving organizations, other non-profits and business.
Wildlife and Habitat Stewardship
We engage with public and private landowners, land managers, farmers, producers, foresters, and businesses and work with these groups to take actions that steward, restore, enhance, and create habitat for rare, common, and imperiled plants and wildlife. We do this through a science-based approach to adaptive management and restoration, all while working with federal, state, and local agencies, non-profit organizations, landowners, and other stakeholders to ensure that New Jersey’s natural resources are protected.
Research and Monitoring
We utilize sound scientific principles and practices to design, implement, evaluate and adapt projects and programs. NJ Audubon, through staff and volunteer citizen scientists and stewards, collects and analyzes natural resources data in order to evaluate projects and to generally document and track the status of species and habitat in New Jersey and beyond.