New Jersey Audubon Conservation Priorities
September 2016 – August 2019

The New Jersey Audubon Society is a privately supported, not-for profit, statewide membership organization. Founded in 1897, and one of the oldest independent Audubon societies, New Jersey Audubon fosters environmental awareness and a conservation ethic among New Jersey’s citizens; protects New Jersey’s birds, mammals, other animals, and plants, especially endangered and threatened species; and promotes the conservation of New Jersey’s valuable natural habitats.

Objectives & Goals

New Jersey Audubon has a twofold mission: to connect people and nature and to steward the nature of today for the people of tomorrow. To realize the twofold mission, New Jersey Audubon has articulated a set of specific goals focused on engaging people, saving species and conserving and restoring habitat:

People Goal

By 2019 educate and engage 500,000 people in nature and community based programs focused on the importance of NJ Audubon’s priority landscapes (i.e., Coasts and Wetlands, Forests and Farms, Cities and Towns) in order to heighten the awareness and appreciation for nature, motivate behavior and social change, and advocate for conservation policies.

Species Goal

By 2019 Stabilize or increase migratory shorebird populations utilizing the Delaware Bay stopover site, increase the population of Golden-winged Warbler by 10-15% (i.e., two to four breeding pairs), and re- establish Northern Bobwhite to the NJ Pinelands through reintroduction of the species.

Habitat Goal

By 2019 ensure that 20,000 acres of New Jersey’s forests, including young forests, grasslands and connected agricultural lands are managed for wildlife and habitat; while also, enhancing and certifying 1,000 acres of wildlife habitat with the intent of connecting habitat patches for breeding and migratory wildlife.

Strategies & Metrics

We will achieve these goals by deploying a set of core strategies across a suite of landscapes where we will track specific metrics. Taken together this provides the clarity of how we work and where we work. Our core strategies are:

Education and Outreach
We bring conservation programs to members and NJ citizens where they live, work and play, while also welcoming members and the public to a network of nature centers, sanctuaries and strategic conservation projects. Both in communities and at NJ Audubon locations we demonstrate conservation actions and teach about conservation and nature.

Public Policy and Advocacy
We engage members, local, state and federal government, businesses and other nonprofits to advance the conservation of wildlife and habitat through direct lobbying, participation in agency rule making and policy implementation, and deployment of a broad activist network.

Wildlife and Habitat Stewardship
We engage private landowners, public land managers, farmers, foresters, industry and all that own and work on and with the land to undertake actions that steward, restore and enhance habitat for wildlife.

Research and Monitoring
We utilize sound scientific principles and practices to design, implement evaluate and adapt projects and programs. NJ Audubon, through staff and volunteer citizen scientists and stewards, collects and analyzes natural resources data in order to evaluate projects and to generally document and track the status of species and habitat in New Jersey and beyond.

Support our conservation work by contributing today.